Dell x UAE 52
Client: Dell Technologies
Creative Process
1. Research: Studied UAE heritage themes and Dell’s visual language to find the right balance of culture and brand.
2. Moodboarding: Collected references across calligraphy, regional patterns, and natural elements like sand, fabric, and ink flow.
3. Design & Animation: Created expressive visuals using layered ink-spread effects and high-contrast color grading to evoke pride and movement.
4. Refinement: Worked with internal brand teams to lock down tone, pacing, and platform-specific cuts.
5. Finalization: Delivered platform-ready versions with motion-safe zones and compression optimized for fast social loading.
Results
The piece drew strong engagement on Dell’s regional platforms, resonating with both local audiences and the broader tech community. It was praised internally for its emotional clarity and visual execution.
Conclusion
This wasn’t just a holiday greeting—it was a cultural statement told through motion. By weaving together national symbolism with contemporary design, the animation gave Dell a bold, respectful voice for a major UAE milestone.